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The best commercial websites aren't just eye-catching and engaging;
they're also streamlined for moving prospects through the purchasing
process. Consumers should be able to easily find the information they
need without having to sift through a lot of unnecessary text.
Finding your sales pages, making product and price comparisons, and
taking advantage of the latest and best offers shouldn't take any effort at
all. To achieve such a site design, and without eliminating critical info
that people might need, you can refine your web pages by moving much
of your content to an onsite blog.
Onsite blogs are veritable treasure troves of information that help buyers
make confident, informed purchasing decisions. When they have
questions that aren't answered on your home page, your service pages,
or your "About Us" page, they can simply scroll through your posts to
find what they need.
Easy access to this information will keep them from navigating away
from your site, and having this info archived in your blog will keep your
sales platform from looking cluttered and overwhelming. Moreover, with
a well-designed blog, you won't have any onsite distractions slowing
down or derailing the sales process entirely. Your bounce rate will also
decline.
How a Blog Can Improve Your Bottom Line
- Share strategies for maintaining and troubleshooting your products
- Offer advice on choosing the right product specifications
- Talk about current events impacting your industry and your supply chain
- Discuss strategies for saving money without sacrificing value
- Make product comparisons
The possibilities for blog content are limitless. The overarching goal is to
give consumers valuable information that sets you apart as an industry
expert while simultaneously fostering trust. After all, if people can count
on your company for high-value information; they can as well count on
your for high-value services and products as well. Blogs are additionally
a highly effective form of inbound marketing.
When blogs are well-designed and fully optimized for search engines,
they can bring tremendous amounts of traffic in. People who are looking
for answers will discover your brand, and with posts that include links to
your sales pages, you can make instant conversions again and again.
Maintaining an onsite blog can also improve the search engine ranking
of your entire site, even as it gives you more high-value content to share
on social media platforms and in other online spaces.
To find out how we can help you design an engaging blog that's
technically fit, easy to navigate, and guaranteed to produce conversions,
get in touch with us today.
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