As a business owner, you know just how important it is to make sure
each of your customer's needs is met, and that their overall experience
with your brand is a good one. You may not know this, but 92% of
consumers typically read a business’ reviews in order to discover the
overall quality of the customer experience. You see, customer feedback
can either make or break your business's reputation: negative reviews
can deter potential customers, while positive reviews can encourage
them to trust your brand by purchasing your products or services.
While it's clear that reviews are an important part of maintaining your
brand's reputation, there's a highly effective tactic that you can add to
your marketing strategy to supercharge the results that positive reviews
will lend to your company.
Continue reading to learn why you should consider placing your best
customer reviews in the spotlight.
Highlight Your Customers' 5-Star Experiences
One of the most powerful endorsements your business can receive
comes from the same customers that have already had a positive
experience with you in the past. Including the best customer reviews on
your business' website and in your marketing is incredibly effective,
because prospective customers can conflate their expectations with the
satisfaction of your previous and returning clientele.
Simply put: top-quality reviews will help your brand gain the trust of new
Leverage the Power of Video
Today, one of the most effective methods you can use to make sure that
your message is being seen and heard by your ideal audience is to
utilize video in your marketing efforts. The popularity and efficacy of
video marketing continues to grow year over year. It's an effective tool to
grab your prospects' attention through quick and easy-to-consume video
clips that highlight a 5 star review, and it's more likely to deliver your
message to your audience than through just the use of still images,
graphics, or plain text alone.
How We Can Help
If you'd like to put your glowing customer reviews in the spotlight where
they belong, and you're interested in increasing conversions through the
efforts of video marketing, contact us today to learn how we can help
turn your best reviews into an effective, attention-grabbing video to
promote your brand.